WPI Certification: Certified Content Marketing Manager
Content marketing has proven to be an extremely effective marketing strategy for increasing brand trust and awareness. In this certification, you will not only learn how to define content goals and analyze the target group, but also how to develop a successful content strategy. You will be ideally equipped for the modern working world.
High-quality content has a positive impact on a company's image, builds customer loyalty and is shared more frequently on social media. It also improves search engine rankings. You learn how to produce content that is appreciated by search engines and users alike. You learn how to create content that not only informs, but above all builds trust and draws people to the brand – without “selling” directly. In order to exploit the potential of digital marketing, you need strategic planning, creative implementation and data-based optimization. Our content marketing course teaches precisely these skills and abilities.
With this knowledge in your luggage, you develop tailor-made content strategies and content as content marketing managers that inspire and touch the heart. Because you know: High-quality and unique content is the key to success in digital marketing.
After completing the training and certification as a Certified Content Marketing Manager, you'll be able to:
use corporate blogs and social media effectively
develop and implement content marketing strategies
write sales-promoting product texts
successfully design and manage email marketing campaigns
The following modules of the WPI Curriculum are required for this certification:Â
High-quality content enhances the company's image, builds customer loyalty and improves search engine ranking. In this module, you'll learn to create content for various platforms and you'll learn to develop a functioning content strategy.
This certificate course has a workload of approximately 111 hours. The workload includes the total amount of time that course participants have to successfully complete the course.
The workload is an average value calculated by the Web Professional Institute (WPI). The actual workload in a course offered by a training center may differ from the average value stated here depending on the delivery method of the course (e.g. online or face-to-face) and the target group.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
At the end of the Content Marketing Manager certificate course, all participants who have completed the theoretical and practical assessments will obtain the WPI Certified Content Marketing Manager certificate.
In this certificate course, you must pass 9 project tasks and 3 automated online tests in order to receive the certificate.
9 practical examination tasks
3 automated online tests
Valid for a lifetime
The skills acquired in this certification are needed in the following job profiles, for example:
âś…Stay Up-to-Date: Access the latest industry knowledge and skills, delivered by experienced experts.
âś…Learn Effectively: Combine theoretical learning with practical application through interactive exercises and real-world case studies.
âś…Advance Your Career: Earn globally recognized WPI certifications to boost your job prospects and open new opportunities.
Good to know: The WPI (Web Professional Institute) does not offer courses itself, but authorizes training institutes around the world to conduct the certificate courses we have developed.
Want to learn more? Find out how WPI can help you achieve your career goals.
As a WPI ATP (Authorized Training Partner), you'll gain the official authorization to deliver WPI's training programs, including certificates and courses, to your own audience.Â
Curious to know what makes us different? Here’s what sets us apart:
âś…Globally Recognized Certifications: WPI offers unique certifications that emphasize practical skills, not just theoretical knowledge.
âś…Engaging and Up-to-Date Course Modules: Use our interactive, media-rich course module to build and offer courses that are highly relevant and keep students motivated.
âś…Trusted Curriculum: Benefit from a curriculum developed by industry experts and trusted already by over 200 training centers.
âś…Time-Saving Solution: We handle the development and delivery of digital learning content, freeing up your time to focus on students.
✅Easy Management: Our cloud-based Learning Management System (LMS) is accessible 24/7 and requires no upfront investment.
âś…Flexible and Highly Affordable Licensing: Our no membership fees only pay-per-use model ensures you only pay for what you need and benefit from an excellent profit margin.
Want to discover the full potential of a WPI partnership?