Introduction to Online Marketing and Sales Psychology
If you want to advertise and sell successfully, you not only need to be familiar with the new possibilities of digitalization and use them in a targeted manner, but also know what makes your target groups ātickā. Today's marketing focuses even more than in the past on customer needs and online markets, where competition is fierce and customers have a choice.
In this module you will learn why digital marketing is an integral part of corporate strategies and which digital marketing disciplines are available to you to achieve various marketing goals. You also learn which areas of law are particularly relevant for digital marketing. You will also delve deep into neuromarketing and learn how customers make purchasing decisions on the web.
This certificate course thus provides you with a toolbox to successfully apply digital marketing and sales psychology in different companies and markets.
After completing this module, you'll be, among other things, able to:
use the new possibilities of digitalization in marketing in a targeted manner
understand and address the needs of the target group
be familiar with the legal framework of digital marketing
successfully apply digital marketing and sales psychology in different companies and markets
This module consists of the following classes:
If you want to advertise and sell successfully, you not only have to be familiar with the new possibilities of digitalization and use them in a targeted manner, but also know what makes your target groups "tick". Today's marketing focuses even more than before on customer needs and online markets, where competition is fierce and customers have a choice. Our online training course summarizes the most effective tools and methods of online marketing and provides you with exactly the knowledge and skills you need to become successful online marketing managers. Companies are looking for digital experts who can make a decisive contribution to the success of the company at the interface between communication, sales and marketing.
Psychological principles have a major influence on purchasing behavior. How customers' purchasing decisions come about must be taken into account when designing marketing and sales tools. You delve deep into the world of neuromarketing and learn through a balanced combination of theoretical knowledge and practical applications how you can influence the purchasing decisions of your customers on the web. From sales psychology to storytelling in online advertising, all relevant aspects are covered. With in-depth insights into the customer journey and an understanding of the effectiveness of different advertising strategies, you are perfectly equipped to create successful marketing campaigns.
This course provides a comprehensive overview of key data protection laws and regulations. You learn about fundamental concepts, legal frameworks, and best practices for handling personal data. You understand your organization's obligations and responsibilities to protect sensitive information.
This module has a workload of approximately 68 hours. The workload includes the total amount of time that course participants have to successfully complete the course.
The workload is an average value calculated by the Web Professional Institute (WPI). The actual workload in a course offered by a training center may differ from the average value stated here depending on the delivery method of the course (e.g. online or face-to-face) and the target group.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
This module is required for the following WPI Certifications:
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