WPI Curriculum Module: Content Marketing
Content marketing has proven to be an extremely effective marketing strategy for increasing brand trust and awareness. In this module you'll not only learn how to define content goals and analyze the target group, but also how to develop a successful content strategy. You'll be ideally equipped for the modern working world.
High-quality content has a positive impact on a company's image, builds customer loyalty and is shared more frequently on social media. It also improves search engine rankings. In this content marketing course you learn how to produce content that is appreciated by search engines and users alike. You learn how to create content that not only informs, but above all builds trust and draws people to the brand – without “selling” directly. In order to exploit the potential of digital marketing, you need strategic planning, creative implementation and data-based optimization. Our content marketing module teaches precisely these skills and abilities.
With this knowledge in your luggage, you develop tailor-made content strategies and content as content marketing managers that inspire and touch the heart. Because you know: High-quality and unique content is the key to success in digital marketing.
After completing this content marketing module your you'll be able to:
use corporate blogs and social media effectively
develop and implement content marketing strategies
write sales-promoting product texts
successfully design and manage email marketing campaigns
The module Content Marketing consists of the following classes:
Today, having your own corporate blog is an integral part of the marketing strategy of many companies. In this class you learn how to harness the power of content marketing for a corporate blog. This includes strategic planning and targeted implementation, which is teached through practical exercises and a wealth of expert knowledge. The course raises your profile as a content marketing expert with the know-how to create a convincing blog - from content strategy and content planning to target group analysis, SEO and performance measurement.
The rising flood of information and increasing advertising fatigue on the part of consumers makes it difficult for companies to place themselves and their products at the center of their marketing strategy. Content marketing focuses on customers and their needs with precisely tailored, high-quality content to reach target groups and convince them. Our course provides you with the knowledge and skills to develop successful content marketing strategies that strike a chord with the target group. You will learn about the right mix of attractive content and how to provide it along the customer journey. Practical exercises and examples of current content commerce trends equip you with sought-after skills and knowledge.
Professional email marketing is one of the most effective online marketing disciplines. It offers measurable success and is an important tool for customer retention. Through segmentation and personalization, marketing emails are increasingly transforming from anonymous mass mailings to tailored messages. In lifecycle email marketing, prospective, new and existing customers always receive the right message. With the right know-how, newsletters and campaign emails require comparatively few resources and can therefore also offer a correspondingly high return on investment. In this class you learn in detail how to design email campaigns so that you are relevant to your target group and legally compliant. You acquire the specialist knowledge required for the successful development and expansion of email marketing in a company.
This module as a workload of approximately 109 hours. The workload includes the total amount of time that course participants have to successfully complete the course.
The workload is an average value calculated by the Web Professional Institute (WPI). The actual workload in a course offered by a training center may differ from the average value stated here depending on the delivery method of the course (e.g. online or face-to-face) and the target group.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
This module is required for the following WPI Certifications:
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