WPI Curriculum Module: Search Engine Optimization (SEO)
Search engine optimization is an indispensable discipline of search engine marketing for companies of all sizes. In this SEO course, you will not only learn how to optimize website content so that it is relevant for search engines. You also learn how to optimize loading times, improve website structure and use high-quality content. SEO managers are therefore experts in SEO strategy, on-page SEO, off-page SEO and technical SEO. This certificate course thus provides you with a toolbox to successfully apply SEO in different companies and markets.
After completing this module, you'll be, among other things, able to:
perform technical SEO measures to make a website accessible and readable for search engines
carry out keyword research and identify relevant keywords for a website
optimize the on-page content of a website to integrate relevant keywords and improve the user experience
improve the performance, usability, security and mobile optimization of a website
This module consists of the following classes:
Visibility in search engines, especially Google, is a decisive success factor for many companies. If you can't be found in Google, you are virtually invisible on the web. Our class enables you to master basic search engine optimization (SEO) techniques to bring a website to the top of Google and other search engine results pages. You gain in-depth insights into how Google works and the current ranking factors and are optimally prepared to act successfully as a SEO manager. In addition to theoretical knowledge, the practice-oriented training also offers practical instructions and numerous case studies so that the concepts learned can be implemented directly. You acquire a deeper understanding of how search engines work and thus develop the ability to make your company's website more accessible to users in a targeted manner and thus sustainably increase company sales. This gives you sought-after expertise that you can use to significantly influence the success of marketing and sales in the digital world.
This module has a workload of approximately 96 hours. The workload includes the total amount of time that course participants have to successfully complete the course.
The workload is an average value calculated by the Web Professional Institute (WPI). The actual workload in a course offered by a training center may differ from the average value stated here depending on the delivery method of the course (e.g. online or face-to-face) and the target group.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
This module is required for the following WPI Certifications:
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