WPI Certification: Certified PPC Manager
Pay-Per-Click (PPC) advertising is a powerful digital marketing strategy that enables businesses to reach their target audience quickly and effectively. This certification provides a comprehensive overview of PPC advertising, covering the fundamentals of major platforms like Google Ads, Bing Ads, YouTube Ads, and Amazon Ads.
You'll learn how to set up and manage PPC campaigns, conduct in-depth keyword research, create compelling ad copy, and optimize bids to maximize return on investment (ROI). You'll also delve into advanced techniques such as targeting options, ad extensions, and conversion tracking to refine their campaigns and drive conversions.
Through hands-on exercises and real-world examples, you'll gain practical experience in implementing successful PPC campaigns. You'll learn how to analyze campaign performance, identify areas for improvement, and make data-driven decisions to optimize results. By the end of this module, you'll be equipped to leverage PPC advertising to achieve their marketing goals and drive business growth.
After completing this certification, you'll be able to:
Understand the fundamentals of PPC advertising:Â You'll gain a solid understanding of PPC concepts, including keywords, bids, ad extensions, and quality score.
Set up and manage PPC campaigns:Â You'll be able to create and manage effective PPC campaigns on platforms like Google Ads, Bing Ads, YouTube Ads, and Amazon Ads.
Optimize PPC campaigns for maximum ROI:Â You'll learn how to analyze campaign performance, identify areas for improvement, and make data-driven optimizations.
Measure and track PPC campaigns:Â You'll be able to track key performance indicators (KPIs) and measure the success of their PPC campaigns.
The following modules of the WPI Curriculum are required for this certification:Â
This module teaches you how to use PPC advertising to drive online traffic and sales. You will learn to set up and manage PPC campaigns on platforms like Google Ads and Bing Ads, optimize bids, and track performance.
This certificate course has a workload of approximately 54 hours. The workload includes the total amount of time that course participants have to successfully complete the course.
The workload is an average value calculated by the Web Professional Institute (WPI). The actual workload in a course offered by a training center may differ from the average value stated here depending on the delivery method of the course (e.g. online or face-to-face) and the target group.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
At the end of the PPC Manager certificate course, all successful participants who have completed the theoretical and practical assessments will obtain the WPI Certified PPC Manager certificate.
In this course, you must pass 2 project assignments and 1 automated online tests to receive the certificate.
The globally recognized certifications of the Web Professional Institute improve career prospects and open up new opportunities for advancement.
2 practical examination tasks
1 automated online tests
Valid for a lifetime
The skills acquired in this certification are required in the following job profiles, for example:
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Good to know: The WPI (Web Professional Institute) does not offer courses itself, but authorizes training institutes around the world to conduct the certificate courses we have developed.
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âś…Globally Recognized Certifications: WPI offers unique certifications that emphasize practical skills, not just theoretical knowledge.
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