WPI Certification: Diploma in Digital Marketing
Comprehensive training program covering essential digital marketing skills, including content marketing, social media, SEO, PPC, and web analytics.
Gain in-depth knowledge of core digital marketing concepts.
Develop practical skills through hands-on experience with real-world projects.
Earn an internationally recognized Digital Marketing Diploma.
The digital marketing course with high practical, application, and industry relevance that turns you into a real digital expert: digital marketing offers a variety of effective tools and strategies that lead to digital success. Our modular, digital learning program with its many practice-oriented training courses and exercises allows you to immerse in digital marketing and its many possible applications, including content marketing, email marketing, search engine marketing (Pay-Per-Click Advertising and SEO), social media, etc. In the process, you acquire valuable skills that are relevant in many companies and organizations today. The certified WPI degree is considered a door opener for today's job market.
The training course for digital marketing managers provides you with the tools you need to develop, analyze and implement successful digital marketing and content strategies. Our course takes a holistic approach to digital marketing, combining business principles with communication and multimedia fundamentals. As a result, you learn how to position companies and products online with high-quality online strategies – a skill that prepares you for a professional future in an exciting industry.
After completing the Digital Marketing Manager (Diploma) course, you'll be, among other things, able to:
understand the needs of the target group and address new possibilities of digitalization in marketing and sales psychology
develop content marketing strategies and successfully implement them in corporate blogs and email and newsletter campaigns
use the most important social media platforms effectively to address the target group with viral content
optimize the visibility of your websites in search engines, use Pay-Per-Click advertising and measure and analyze website traffic with web analytics tools such as Google Analytics 4
The following modules of the WPI Curriculum are required for this certification:Â
This module teaches you how to effectively leverage digital marketing to reach and engage target audiences. You will learn about digital marketing strategies, customer behavior, legal compliance, and neuromarketing to drive business growth.
High-quality content enhances the company's image, builds customer loyalty and improves search engine ranking. In this module, you'll learn to create content for various platforms and you'll learn to develop a functioning content strategy.
This module teaches you to use social media to reach their target audience, create engaging content, and drive business growth. You'll learn about platform strategies, content creation, advertising, and analytics.
This module teaches you how to optimize websites for search engines. You will learn SEO techniques to improve website visibility, attract organic traffic, and boost online rankings.
This module teaches you how to use PPC advertising to drive online traffic and sales. You will learn to set up and manage PPC campaigns on platforms like Google Ads and Bing Ads, optimize bids, and track performance.
This module teaches you how to use web analytics tools like Google Analytics 4 to measure website performance, track user behavior, and optimize online marketing strategies.
The Diploma in Digital Marketing course has a workload of approximately 557 hours. The workload includes the total amount of time that course participants have to successfully complete the course.
The workload is an average value calculated by the Web Professional Institute (WPI). The actual workload in a course offered by a training center may differ from the average value stated here depending on the delivery method of the course (e.g. online or face-to-face) and the target group.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
At the end of the certificate course, all successful participants who have completed the theoretical and practical assessments will receive the WPI Diploma in Digital Marketing certificate.
In this course, you must pass 26 project tasks and 6 automated online tests in order to receive the certificate.
The Web Professional Institute's globally recognized diplomas improve career prospects and open up new opportunities for advancement.
26 practical examination tasks
14 automated online tests
Valid for a lifetime
The skills acquired in this certification as a professional in digital marketing are required, for example, in the following professions:
âś…Stay Up-to-Date: Access the latest industry knowledge and skills, delivered by experienced experts.
âś…Learn Effectively: Combine theoretical learning with practical application through interactive exercises and real-world case studies.
âś…Advance Your Career: Earn globally recognized WPI certifications to boost your job prospects and open new opportunities.
Good to know: The WPI (Web Professional Institute) does not offer courses itself, but authorizes training institutes around the world to conduct the certificate courses we have developed.
Want to learn more? Find out how WPI can help you achieve your career goals.
As a WPI ATP (Authorized Training Partner), you'll gain the official authorization to deliver WPI's training programs, including certificates and courses, to your own audience.Â
Curious to know what makes us different? Here’s what sets us apart:
âś…Globally Recognized Certifications: WPI offers unique certifications that emphasize practical skills, not just theoretical knowledge.
âś…Engaging and Up-to-Date Course Modules: Use our interactive, media-rich course module to build and offer courses that are highly relevant and keep students motivated.
âś…Trusted Curriculum: Benefit from a curriculum developed by industry experts and trusted already by over 200 training centers.
âś…Time-Saving Solution: We handle the development and delivery of digital learning content, freeing up your time to focus on students.
✅Easy Management: Our cloud-based Learning Management System (LMS) is accessible 24/7 and requires no upfront investment.
âś…Flexible and Highly Affordable Licensing: Our no membership fees only pay-per-use model ensures you only pay for what you need and benefit from an excellent profit margin.
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