WPI Certification: Certified Social Media Manager
In this practice-oriented training course, you learn how to develop and implement a successful social media strategy. You'll learn how to effectively use the most important international social media platforms such as Facebook, Instagram, X (formerly Twitter), YouTube and LinkedIn to reach your target group and enter into a lively dialog with them.
You'll also learn how to use social media advertising to achieve your business goals. You'll practice creating and optimizing advertising campaigns on the above-mentioned platforms and learn how to use social media ads to increase your reach and conversion rate.
This training is ideally complemented by a practical introduction to viral marketing: you'll discover how to develop viral marketing campaigns with the help of storytelling and how to package your message in interesting and touching stories in such a way that you encourage the target group to spread the content virally.
After completing the Certified Social Media Manager training and certification, you'll be, among other things, able to:
use the most important social media platforms effectively
create and optimize targeted social media campaigns
create and distribute the right content for their target group
measure and optimize the success of their social media activities
The following modules of the WPI Curriculum are required for this certification:Â
This module teaches you to use social media to reach their target audience, create engaging content, and drive business growth. You'll learn about platform strategies, content creation, advertising, and analytics.
This certificate course has a workload of approximately 151 hours. The workload includes the total amount of time that course participants have to successfully complete the course.
The workload is an average value calculated by the Web Professional Institute (WPI). The actual workload in a course offered by a training center may differ from the average value stated here depending on the delivery method of the course (e.g. online or face-to-face) and the target group.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
At the end of the Social Media Marketing certificate course, all successful participants who have completed the theoretical and practical assessments will receive the WPI Certified Social Media Manager certificate.
In this course, you must pass 5 project tasks and 4 automated online tests in order to receive the certificate.
The Web Professional Institute's globally recognized certifications improve career prospects and open up new opportunities for advancement.
5 practical examination tasks
4 automated online tests
Valid for a lifetime
The skills acquired in this certification are required in the following professions, for example:
âś…Stay Up-to-Date: Access the latest industry knowledge and skills, delivered by experienced experts.
âś…Learn Effectively: Combine theoretical learning with practical application through interactive exercises and real-world case studies.
âś…Advance Your Career: Earn globally recognized WPI certifications to boost your job prospects and open new opportunities.
Good to know: The WPI (Web Professional Institute) does not offer courses itself, but authorizes training institutes around the world to conduct the certificate courses we have developed.
Want to learn more? Find out how WPI can help you achieve your career goals.
As a WPI ATP (Authorized Training Partner), you'll gain the official authorization to deliver WPI's training programs, including certificates and courses, to your own audience.Â
Curious to know what makes us different? Here’s what sets us apart:
âś…Globally Recognized Certifications: WPI offers unique certifications that emphasize practical skills, not just theoretical knowledge.
âś…Engaging and Up-to-Date Course Modules: Use our interactive, media-rich course module to build and offer courses that are highly relevant and keep students motivated.
âś…Trusted Curriculum: Benefit from a curriculum developed by industry experts and trusted already by over 200 training centers.
âś…Time-Saving Solution: We handle the development and delivery of digital learning content, freeing up your time to focus on students.
✅Easy Management: Our cloud-based Learning Management System (LMS) is accessible 24/7 and requires no upfront investment.
âś…Flexible and Highly Affordable Licensing: Our no membership fees only pay-per-use model ensures you only pay for what you need and benefit from an excellent profit margin.
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