We turn theory into practice! WPI creates practical job profiles for the web and internet industry based on real-life requirements.
Our regular labour market analyses show us which skills are currently in demand. This enables us to ensure that our certification programmes are optimally tailored to the needs of the industry and that our graduates are optimally prepared for their career entry.
...specializing in agile methodologies bridge the gap between traditional project management and the dynamic world of web development. Leveraging frameworks like Scrum and OKR goal setting, they ensure efficient project delivery while fostering adaptability to changing priorities. Their responsibilities encompass project planning, user story creation, Scrum framework implementation, and communication with stakeholders. In-depth knowledge of project management principles alongside a strong understanding of Agile methodologies are crucial for success in this role. Read more...
...use the CSS framework Bootstrap to quickly and efficiently create responsive websites and web applications. They employ pre-built components such as buttons, navigation bars, and grid systems to ensure a consistent and appealing design. By using Bootstrap, developers can save time and focus on the specific functionality of their projects. They customize the pre-built elements to meet the individual needs of the project and ensure that the website is optimally displayed on various devices (desktop, tablet, smartphone). Read more...
...are the masterminds behind engaging and informative content that attracts, educates, and converts audiences. Their responsibilities encompass the entire content marketing lifecycle, from ideation and strategy development to creation, distribution, and performance analysis. They possess a deep understanding of different content formats, target audiences, and SEO principles to ensure content resonates and drives business goals. Read more...
...are experts who support companies in complying with applicable data protection laws. In an era where personal data is increasingly collected and processed, the Data Protection Officer plays a crucial role. They serve as an internal consultant, ensuring that companies make their data processing transparent, protect the rights of data subjects, and minimize potential risks. Read more...
...assist in executing and analyzing digital marketing campaigns. They leverage their knowledge of digital marketing fundamentals, including content creation, social media management, and SEO. Additionally, their understanding of modern internet sales psychology and neuromarketing principles allows them to craft impactful marketing materials and contribute to campaign success. Read more...
...play a pivotal role in crafting and executing data-driven digital marketing strategies across various disciplines. Their responsibilities encompass target audience research, strategy development, and implementation across SEO, SEA/PPC (including Google Ads & Google Shopping), content marketing, social media marketing, email marketing, and emerging areas. They leverage web analytics tools to measure performance and optimize campaigns for maximum return on investment (ROI). This in-depth guide explores the essential skills, educational background, salary expectations, and promising future outlook for this dynamic and in-demand career path. Read more...
...possess a comprehensive skillset encompassing both front-end and back-end development. They design user interfaces, build server-side logic, integrate data sources, and troubleshoot complex web applications. In high demand due to the ever-increasing need for skilled professionals to build and maintain the web's infrastructure, these developers play a pivotal role in shaping the digital landscape. Read more...
...play a pivotal role in crafting the interactive elements and dynamic behavior of modern web applications. Their expertise lies in leveraging JavaScript, a versatile programming language, to bring websites and web apps to life. They strategically utilize their understanding of web development principles and JavaScript frameworks to design, develop, and implement user-facing features and functionalities. In-depth knowledge of HTML, CSS, and client-side scripting is essential for these developers, as they work collaboratively to ensure a seamless user experience across various web browsers and devices. Read more...
...are responsible for the server-side logic of web applications. They use technologies like Node.js or TypeScript to create the interfaces between databases and the frontend. Their tasks include implementing APIs, managing data structures, and optimizing server processes. They ensure that web applications are scalable, performant, and secure. Unlike frontend developers who focus on the user interface, backend developers handle the underlying infrastructure. Read more...
...specializing in the LAMP stack (Linux, Apache, MySQL, PHP) play a critical role in maintaining the smooth operation of web servers. Their responsibilities encompass server infrastructure management, web service configuration, and troubleshooting technical issues. In-depth knowledge of Linux administration, Apache web server configuration, MySQL database management, and PHP scripting is essential. Furthermore, familiarity with security protocols and best practices is crucial for ensuring the integrity and protection of web server data. Read more...
...specialize in crafting robust and feature-rich web applications. Their skillset encompasses not only core PHP proficiency but also a deep understanding of Laravel's architecture, functionalities, and best practices. They play a pivotal role in designing, developing, and maintaining web applications, ensuring functionality, scalability, and a seamless user experience. Read more...
...are digital marketing specialists who help companies strengthen their online presence and acquire new customers. By strategically placing ads on platforms like e.g. Google Ads and continuously optimizing campaigns, they ensure a high return on investment. With their analytical thinking and understanding of user behavior, they drive business growth in the digital age. Read more...
...are the strategic architects of a website's search presence. Their expertise encompasses both Search Engine Optimization (SEO) and Search Engine Advertising (SEA), enabling them to improve organic website ranking and drive targeted traffic through paid advertising. Additionally, their proficiency in web analytics equips them to measure campaign success and optimize search marketing strategies for continuous improvement. Highly sought after for their ability to navigate the ever-evolving digital marketing landscape, SEM managers & web analysts (allrounders) play a pivotal role in attracting website traffic, generating leads, and ultimately driving online business growth. Read more...
...strategically optimize websites to rank higher in search engine results, driving organic traffic and website visibility. They leverage keyword research, content optimization, and link building to improve search engine ranking. Their expertise encompasses technical SEO, on-page optimization, and off-page strategies for a holistic approach. By staying updated on search engine algorithms and best practices, SEO managers adapt their strategies to maximize website success. Read more...
...have a wide range of responsibilities: from target group research in social media to the development of a social media strategy and its operational implementation, they are significantly involved in all levels and phases of social media management and marketing. They are familiar with all relevant social media networks such as Facebook, Twitter, Instagram, Pinterest, YouTube and many more and are very familiar with their guidelines, special features and formats. Social media managers also have very good knowledge of the broad field of social media law, create advertisements in social media (social ads) and use social analytics tools to analyze the success of the social media activities and campaigns for which they are responsible. Read more...
...play a critical role in crafting user-centered web experiences. Their responsibilities encompass the entire design process, from user research and information architecture to interface design and usability testing. They possess a deep understanding of user behavior and employ various design principles to create intuitive, visually appealing, and functionally sound web interfaces. Their expertise ensures websites are not only aesthetically pleasing but also user-friendly and achieve the desired user goals. Read more...
...play a critical role in analyzing website traffic and user behavior using tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM). They leverage these tools to collect, analyze, and interpret website data, providing valuable insights into user behavior, marketing campaign performance, and website performance issues. By analyzing data from various sources, Web Analysts help businesses make data-driven decisions to optimize their websites and achieve their online goals. Read more...
...are the multifaceted problem-solvers of the web. Their comprehensive skillset spans front-end and back-end development, UI/UX design, web analytics, project management, and even basic server administration. In high demand due to their adaptability and ability to manage all aspects of web development, these versatile professionals play a key role in building and maintaining the web's infrastructure. Read more...
...bridge the gap between design and technology. They transform design mockups into interactive and engaging websites. Using HTML, CSS, and JavaScript, they construct the structure, style, and functionality of web pages. Their role is to ensure that websites not only look good but are also user-friendly and perform seamlessly across different devices. Read more...