WPI Curriculum Module: Social Media Marketing
In today's digital age, social media has become an indispensable tool for businesses to connect with their target audience. This module provides a comprehensive overview of social media marketing, equipping you with the knowledge and skills to effectively leverage platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
You will learn how to develop and implement effective social media strategies, create engaging content, and measure campaign performance. You will also gain insights into social media advertising, including targeting, bidding, and ad copy optimization.
By understanding the nuances of each platform, you will be able to tailor your content to specific audiences and achieve maximum impact. The module will explore the power of viral marketing and Story Telling, examining how to create shareable content and leverage user-generated content to amplify brand reach. Additionally, the module will cover the importance of social media listening, crisis management, and legal and ethical considerations.
Ultimately, this module aims to empower you to harness the power of social media to drive brand awareness, generate leads, and increase sales.
After completing this module, you'll be able to:
Develop effective social media strategies: You will be able to create and implement comprehensive social media strategies aligned with business objectives.
Create engaging social media content: You will be able to produce high-quality content that resonates with their target audience and drives engagement.
Leverage social media advertising: You will be able to utilize social media advertising platforms to reach specific audiences and measure campaign performance.
Understand social media analytics and insights: You will be able to analyze social media data to gain valuable insights and make data-driven decisions.
This module consists of the following classes:
Social media platforms are now established components of corporate communication. Strategic, professional and target group-specific planning of social media activities is essential to achieve a positive effect for companies. Our comprehensive class offers you a practical insight into the world of social media marketing and prepares you to present your company effectively on the leading platforms Facebook, Instagram, Linkedin, X (formerly Twitter), and YouTube. Practice-oriented exercises and current examples provide the necessary know-how to address specific target groups and communicate in a legally compliant manner on the various platforms. Not only are theoretical concepts taught, but concrete guidance is also provided for the development of a successful social media strategy or crisis management. The class introduces practical tools and techniques that you can use immediately as a social media manager. You will gain coveted skills that companies urgently need in today's digital era to operate successfully on social media platforms.
Even the selection of a social media platform poses problems for marketing managers: Which is the right one for my company? How can I use it optimally for my purposes? Our class addresses this question and offers you an overview of the leading social media platforms Facebook, Instagram, X (formerly Twitter), Linkedin and YouTube. This will give you a clear view of their qualities so that you can decide which networks are worth using for your company. Through practice-oriented exercises, case studies and instructions, you learn how to use the various post formats optimally and design content to suit the target group. With a focus on best practices and current data, the major social media platforms are presented in detail and successful strategies in the B2C and B2B sectors are highlighted. With this knowledge, you are optimally prepared for the role of a social media manager and can successfully shape communication in networks.
Social media has not only revolutionized digital communication, but has also become an important sales channel. In our course, you learn how the "digital shop window" of the major platforms Facebook, Instagram, Linkedin, YouTube and X (formerly Twitter) can be optimally used for sales. From a basic introduction to social media platforms to the creation of targeted ads and the legal framework, this training course covers all relevant aspects. Practice-oriented exercises, case studies and step-by-step instructions provide the necessary know-how to carry out effective target audience research and use targeting in the advertising tools. This training course introduces practical tools and techniques that can be used directly in everyday working life. After completing this class you are thus optimally prepared for your role as a social media manager and have the sought-after skills that companies urgently need to be successful in social media advertising in today's digital era.
How can companies ensure that their advertising message does not get lost in the flood of information? Traditional advertising is expensive and is rejected by many consumers. In the search for new, innovative advertising formats, viral marketing appears to be the ideal solution to stand out from the crowd. In viral marketing, it is not the advertising company itself that spreads the brand message, but users voluntarily spread it among their friends and acquaintances. In this way, companies achieve a wide reach in a very short time and the message spreads rapidly "like a virus". The consumer himself becomes an advertising medium by sharing the advertising message. You gain a deep insight into the use of viral campaigns to spread advertising messages and increase brand awareness. Practical exercises, video examples and insights into the psychology of sharing on social media provide the necessary specialist knowledge for designing successful viral campaigns. The class also highlights risks and success criteria and optimally prepares you for the challenges of viral marketing. You develop a feel for viral messages and acquire sought-after skills for success in the digital world. The know-how from this class paves the way to a career in online marketing with the potential of viral reach.
This module has a workload of approximately 151 hours. The workload includes the total amount of time that course participants have to successfully complete the course.
The workload is an average value calculated by the Web Professional Institute (WPI). The actual workload in a course offered by a training center may differ from the average value stated here depending on the delivery method of the course (e.g. online or face-to-face) and the target group.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
This module is required for the following WPI Certifications:
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