WPI Certification: Certified Web Analyst
In our web analyst certification, you will delve deep into the world of data analysis. You will learn how to use web analytics tools like Google Analytics 4 to meticulously analyze and interpret your website visitors' behavior. You will be able to answer questions such as "Which pages are the most popular?", "Where do users drop off?", or "Which marketing channels are most successful?" with precision.
Furthermore, you will learn how to leverage your insights to optimize your website and enhance your marketing efforts. It is particularly important to determine how well your online presence aligns with the interests and needs of your target audience. To achieve this, a wide variety of access data must be collected and expertly evaluated. With the help of page tagging methods from web analytics tools like Google Analytics 4 (GA4) and Google Tag Manager, you will correctly and compliantly integrate the appropriate tracking into your website (in accordance with the EU's General Data Protection Regulation, GDPR).
As a web analyst, you will learn how to extract valuable insights from the data you collect and make data-driven decisions. With this knowledge, you can optimize your marketing campaigns, improve customer satisfaction, and ultimately increase your company's revenue.
After completing the Certified Web Analyst course, you'll be, among other things, able to:
interpret the most important web analytics key figures
carry out target group analyses
measure and optimize website conversions
set up standard and event tracking for Google Analytics 4 via Google Tag Manager
The following modules of the WPI Curriculum are required for this certification:Â
This module teaches you how to use web analytics tools like Google Analytics 4 to measure website performance, track user behavior, and optimize online marketing strategies.
This certificate course has a workload of approximately 77 hours. The workload includes the total amount of time that course participants have to successfully complete the course.
The workload is an average value calculated by the Web Professional Institute (WPI). The actual workload in a course offered by a training center may differ from the average value stated here depending on the delivery method of the course (e.g. online or face-to-face) and the target group.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
At the end of the Web Analytics with Google Analytics 4 and Google Tag Manager certificate course, all successful participants who have completed the theoretical and practical assessments will receive the WPI Certified Web Analyst certificate.
In this course, you must pass 3 project assignments and 2 automated online tests to receive the certificate.
The Web Professional Institute's globally recognized certifications improve career prospects and open up new opportunities for advancement.
3 practical examination tasks
2 automated online tests
Valid for a lifetime
The skills acquired in this certification are required in the following professions, for example:
âś…Stay Up-to-Date: Access the latest industry knowledge and skills, delivered by experienced experts.
âś…Learn Effectively: Combine theoretical learning with practical application through interactive exercises and real-world case studies.
âś…Advance Your Career: Earn globally recognized WPI certifications to boost your job prospects and open new opportunities.
Good to know: The WPI (Web Professional Institute) does not offer courses itself, but authorizes training institutes around the world to conduct the certificate courses we have developed.
Want to learn more? Find out how WPI can help you achieve your career goals.
As a WPI ATP (Authorized Training Partner), you'll gain the official authorization to deliver WPI's training programs, including certificates and courses, to your own audience.Â
Curious to know what makes us different? Here’s what sets us apart:
âś…Globally Recognized Certifications: WPI offers unique certifications that emphasize practical skills, not just theoretical knowledge.
âś…Engaging and Up-to-Date Course Modules: Use our interactive, media-rich course module to build and offer courses that are highly relevant and keep students motivated.
âś…Trusted Curriculum: Benefit from a curriculum developed by industry experts and trusted already by over 200 training centers.
âś…Time-Saving Solution: We handle the development and delivery of digital learning content, freeing up your time to focus on students.
✅Easy Management: Our cloud-based Learning Management System (LMS) is accessible 24/7 and requires no upfront investment.
âś…Flexible and Highly Affordable Licensing: Our no membership fees only pay-per-use model ensures you only pay for what you need and benefit from an excellent profit margin.
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