WPI Curriculum Module: Pay-per-Click (PPC) Advertising
Pay-Per-Click (PPC) advertising is a powerful digital marketing strategy that enables businesses to reach their target audience quickly and effectively. This module provides a comprehensive overview of PPC advertising, covering the fundamentals of major platforms like Google Ads, Bing Ads, YouTube Ads, and Amazon Ads.
You will learn how to set up and manage PPC campaigns, conduct in-depth keyword research, create compelling ad copy, and optimize bids to maximize return on investment (ROI). You will also delve into advanced techniques such as targeting options, ad extensions, and conversion tracking to refine their campaigns and drive conversions.
Through hands-on exercises and real-world examples, you will gain practical experience in implementing successful PPC campaigns. You will learn how to analyze campaign performance, identify areas for improvement, and make data-driven decisions to optimize results. By the end of this module, you will be equipped to leverage PPC advertising to achieve their marketing goals and drive business growth.
After completing this module, you'll be able to:
Understand the fundamentals of PPC advertising: You will gain a solid understanding of PPC concepts, including keywords, bids, ad extensions, and quality score.
Set up and manage PPC campaigns: You will be able to create and manage effective PPC campaigns on platforms like Google Ads, Bing Ads, YouTube Ads, and Amazon Ads.
Optimize PPC campaigns for maximum ROI: You will learn how to analyze campaign performance, identify areas for improvement, and make data-driven optimizations.
Measure and track PPC campaigns: You will be able to track key performance indicators (KPIs) and measure the success of their PPC campaigns.
This module consists of the following classes:
This class provides a comprehensive introduction to Pay-Per-Click (PPC) advertising, a powerful digital marketing strategy that allows businesses to reach their target audience through paid online ads. You will learn the fundamentals of PPC platforms, such as Google Ads, Bing Ads, Youtube and Amazon including account setup, keyword research, ad creation, and bid management. The course will delve into advanced PPC techniques, including targeting options, ad extensions, and conversion tracking. You will also gain practical experience in developing effective PPC campaigns that drive traffic, leads, and sales. By the end of this course, you will be equipped with the knowledge and skills necessary to leverage PPC advertising to achieve their online marketing goals.
This module has a workload of approximately 54 hours. The workload includes the total amount of time that course participants have to successfully complete the course.
The workload is an average value calculated by the Web Professional Institute (WPI). The actual workload in a course offered by a training center may differ from the average value stated here depending on the delivery method of the course (e.g. online or face-to-face) and the target group.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
This module is required for the following WPI Certifications:
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