WPI Zertifizierung Certified SEM Manager & Web Analyst
This practice-oriented certification provides you with comprehensive know-how in search engine marketing (SEM) and web analytics. You will learn essential skills in:
Search Engine Optimization (SEO): Master on-page, off-page and technical SEO to sustainably improve your website's organic visibility.
Pay-per-click (PPC) advertising: Design, manage and optimize successful advertising campaigns, especially with Google Ads, to achieve maximum reach and conversions.
Web Analytics: Learn the professional use of Google Analytics (especially GA4) and Google Tag Manager for precise data collection, analysis of user behavior and derivation of data-based optimization strategies. This also includes tracking events, conversions and debugging.
This certification will enable you to plan and implement online marketing measures in a well-founded manner and make their success measurable.
After completing this certification, you will be able to
Perform SEO audits and optimize websites for search engines to increase their visibility on the web
Design, implement and monitor PPC campaigns
Interpret the most important web analytics metrics
Measure and optimize conversions on the website
Set up standard and event tracking for Google Analytics 4 via Google Tag Manager
The following modules of the WPI curriculum are required for this certification:
This module teaches you how to optimize websites for search engines. You will learn SEO techniques to improve website visibility, attract organic traffic, and boost online rankings.
This module teaches you how to use PPC advertising to drive online traffic and sales. You will learn to set up and manage PPC campaigns on platforms like Google Ads and Bing Ads, optimize bids, and track performance.
This module teaches you how to use web analytics tools like Google Analytics 4 to measure website performance, track user behavior, and optimize online marketing strategies.
The total duration for this course is approximately 268 hours and includes both the learning process and the final exam.
The value given is an average value calculated by the Web Professional Institute (WPI). The actual workload in a course may differ from the average value given here, as the learning environment and methods used by our training partners vary and everyone learns differently.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
To earn the WPI Certified SEM Manager & Web Analyst certificate , you must successfully complete 7 practice-oriented project tasks and 4 automated online tests. Our globally recognized certificate opens new doors and improves your career opportunities.
7 practical examination tasks
4 automated online tests
Valid for a lifetime
The skills acquired in this certification are required in the following professions, for example:
✅ Always up to date: up-to-date knowledge from experts.
✅ Theory and practice combined: learn effectively with interactive exercises and real-life case studies
✅ Shape your future: Invest in your career with globally recognized WPI certificates.
Good to know: The Web Professional Institute does not offer courses or exams itself, but authorizes training partners worldwide to conduct and offer the courses and certifications we develop.
Do you have any questions about us and our certifications? Find out how the Web Professional Institute can help you achieve your professional goals.
As an officially recognized WPI training partner, you will receive the right to award WPI certificates and provide your customers with high-quality WPI training courses.
Want to know what sets us apart? That's what makes us special:
✅ Internationally recognized certifications: WPI offers unique certifications that demonstrate not only theoretical knowledge but also practical skills.
✅ Inspiring and up-to-date course modules: Offer continuing education that is highly relevant and motivates your participants.
✅ Proven curriculum: Benefit from a curriculum that has been developed by industry experts and is already trusted by over 200 educational institutions.
✅ Time-saving solution: We take care of the development and delivery of digital learning content so that you have more time for your participants.
✅ Easy administration: Our cloud-based learning management system is accessible around the clock and requires no upfront investment.
✅ Flexible and affordable licensing: Our no membership fees, pay-as-you-use model ensures you only pay for what you need. Benefit from an excellent profit margin.
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