AI Prompt Engineering
Mastering Artificial Intelligence has become a decisive core competency in modern marketing. In this course, you will learn how to direct generative AI models through precise instructions (prompts) to unlock their full potential. You will not only learn the theory behind the models but also apply professional frameworks and techniques to create high-quality content and solve strategic marketing tasks efficiently. This module provides you with a universal toolkit to successfully deploy AI applications across various companies and markets.
After completing this module, you'll be, among other things, able to:
Formulate goal-oriented instructions for AI models to achieve consistent and high-quality results.
Utilize AI as a strategic partner for developing buyer personas, topic clusters, and SEO concepts.
Apply advanced prompting techniques to enhance the quality of AI outputs and master complex tasks.
Assess the limitations of AI models and ensure the responsible use of AI tools in professional practice.
The AI Prompt Engineering module consists of the following classes:
In this class, you will learn the basics of AI prompt engineering. You will learn how to professionally control AI models with precise instructions to create high-quality content and optimize workflows.
This module has a workload of approximately 34 hours hours. The workload represents the total time required to successfully complete the module. The workload is an average value calculated by the Web Professional Institute (WPI). Actual time spent in a course may deviate from the average value stated here, as learning environments and methods vary among our training partners, and every individual learns differently.
The duration of the course depends on the weekly study time. You can use the slider to find out how long the course lasts.
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